Client: GlaxoWellcome (now GlaxoSmithKline)

Jerome "The Bus" Bettis, MVP running back for the Pittsburgh Steelers, was nearly sidelined with severe asthma. Once he got his disease under control and was able to continue playing professional football, he became a spokesperson for the American Lung Association and GlaxoWellcome, makers of his asthma medication. This live-to-tape, 3-camera program is of a Sports Medicine CME Conference where Bettis and a number of NFL team coaches and physicians spoke. The program also included footage of Bettis visiting with high school students and several on-camera interviews.